While new hashtags are created every day, most never live beyond the original post they appeared in. By contrast, hashtags that are cultivated — with ownership of some form — have proven powerful to connect people and create new communities. That's why tagboard exists: to facilitate better communities through hashtags.
Unlike other social marketing mechanisms, the hashtag wasn't born in an office on Madison Avenue. It was a user-proposed hack that scaled to mainstream culture with grassroots adoption.
Without cultivation, the usefulness of hashtags tapers at entertainment and comedic relief. This is why the opportunity exists for community and brand managers to take advantage of existing momentum while bringing new relevance and value to hashtags.
We call it the yin-yang of the hashtag: the simultaneous autonomy and authority.
Hashtags don't come with an instruction manual, fortunately we're here to help guide you. There are some simple practices we recommend to everyone creating a hashtag:
When it comes to social media, there are no shortcuts to getting viral growth. That said, you can avoid wasting energy and resources. Here are some suggestions:
What makes a hashtag go from fun or silly meme to catalytic communication tool is something we call the Viral Model. These five steps (or stages) can be attributed to any growth, on both macro and micro levels. They're rooted in social science, and as such aren't proprietary or exclusive — though our nomenclature and labels may be unique.
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